If you’re like most nonprofit leaders, fundraising is not among your favorite job duties. Not only can asking people for money feel awkward, but you would likely much rather spend your time furthering your organization’s cause in other ways, whether that’s servicing clients, raising awareness, or otherwise improving society through the work you do. Fundraising can feel like a distraction from more important tasks, even though you know that it is necessary to bring in the money to keep your organization afloat.
Many nonprofits have started turning to nonprofit marketing agencies in Oklahoma City to help them with fundraising. Now, you might be thinking, “Why would I hire a marketing agency to help bring in donations? Isn’t marketing for businesses that are trying to sell something?” Well, if you think about it, there is a lot of overlap between marketing and fundraising. Both involve:
- Building awareness (no one will buy a product from a business or donate to a nonprofit if they don’t know it exists).
- Getting people excited about a product or cause.
- Encouraging people to open up their wallets and part with their hard-earned money.
When you think about it in these terms, a marketing agency is the perfect type of company to help a nonprofit bring in more donations!
A good nonprofit marketing agency is one that specializes in marketing across multiple channels, including social media, email, digital advertising platforms, and on your organization’s own website. When all of these channels work together, that’s when the magic happens! A potential donor might first see your organization’s name on a Google Ad or a boosted Facebook post. They then click on the ad, which goes through to your website, where they learn more about your work. Then, they sign up for your email list. From there, they start to receive regular communication through email newsletters and other email updates. Eventually, when your annual fundraising campaign comes around, they are primed and ready to support your cause!
If this sounds too easy or too good to be true, it’s really not. Every day, organizations working with nonprofit marketing agencies see this type of result. They get donations from people they may never meet, but who want to support a cause like theirs.
The best part about working with a nonprofit marketing agency in Oklahoma City is that the agency can do much of the “heavy lifting,” freeing you and your team up to do work that is more near and dear to your hearts! You can hire an agency to come up with a comprehensive marketing and fundraising plan, and then also use them to implement it on your organization’s behalf. A good, full-service marketing agency will be able to handle all aspects of marketing, and only need limited input from you. They will also be able to provide you with a return-on-investment that makes sense for your organization.
